Repsol Sport Centre App
sdmg / 12 Dec /
Loyalty & Gift Cards
Web & App Development

Project Details

Opportunity:

The Repsol Sport Centre is a popular fitness facility in the heart of downtown Calgary. Repsol Sport Centre approached SDMG looking for an app-based loyalty program that would encourage users to “hit the gym” more frequently with a points rewards system.

Solution:

Since this app was designed primarily for interactivity, sharing your workouts is made easy with the Repsol Sport Centre. Once you check in at the gym using your phone’s GPS technology, you are credited points.

The convenience of automated check in, browsing and booking classes and the ability to share your fitness goals creates a complete interactive workout experience which keeps the Repsol Sport Centre top of mind and allows them to do what they set out to do in the first place - get more people to the gym.

Go and check it out for yourself! 

Results:

  • Over half of the current full time members have downloaded the app and signed up for the rewards program. That’s more than fifty percent saturation of their membership interacting with the app.
  • Over 500,000 check ins have been made using the app as a bar code scanner to access the facility
  • 12,943 unique social media posts/engagements since the launch in the fall of 2013
  • 19,804 unique fitness class bookings

 

Client: 
Repsol Sport Centre