Strategy
The answer? Create the Canadian Rockies Express Card -- a rewards card that saves visitors on virtually every purchase during their stay in Jasper. From hotels and restaurants, to skiing and helicopter tours, Jaspers offers it all and the CRX Card is there to encourage visitors to experience everything Jasper has to offer, again and again.
Results
Although still in mid-campaign, the results have been very promising. Over 40 partners have signed-on to the program including all the major names in the Jasper market. On-line sales of the card (retailing for $20) have been brisk and continue to increase at a steady rate. Jasper is about much more than just the CRX Card, however. SDMG created an entire integrated Winter campaign for Jasper, including a variety of outdoor, print, radio, TV and on-line media to support the program.
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