Strategy
With a niche as specific as catskiing, it only made sense to reach out to the social networks as a promotional tool for the operation. Those that ski and snowboard in this capacity have so much passion about what they do its not surprising they would embrace a community that's about nothing but their sport. The goal has been to create a central location for enthusiasts to share their experiences and photos while showcasing all the wonderful things Fernie Wilderness Adventures has to offer.
Results
The Facebook pages have only been active for roughly 2 months and in that time their are more than 1,166 people that have joined. Membership continues to grow with average increases of 25% per week. FWA has already felt a positive impact to the business from these social media marketing efforts with 40% of seats sold in the first couple of weeks.
Related Work
Services
Strategy
Integrated Campaign Development
Lead Generation
Media Planning & Buying
Reporting & Metrics
Research
Strategy & Consulting
Creative/Design
Branding & Identity
Content Development
Creative Concept Development
Interactive Design
Traditional Design
Technology
Applications Architecture
Content Management Systems
CRM
Mobile & Alternative Platforms
Website Development
Offerings
Contesting & Games
Display Advertising
Ecommerce
Email Marketing
Loyalty & Gift Cards
Mobile
Search Engine Marketing
Show & Events
Social Media